The Ad Council is a highly acclaimed organization that leverages creativity as a tool to raise awareness and drive impactful action toward addressing pressing societal issues.
For this particular project, the objective was to raise awareness regarding the devastating impact of ocean littering on marine wildlife and ecosystems. In light of the fact that sea turtles are among the species most severely impacted by ocean debris, I decided to base the awareness poster on this topic.
By carefully curating and compositing a range of unique images and textures, I was able to create a powerful visual depicting a sea turtle trapped in a plastic bag. It is anticipated that this representation will evoke a strong emotional response from the target audience, thereby increasing their awareness of the issue and spurring them towards more responsible behavior with regard to littering in oceans.
Ultimately, it is hoped that this campaign will contribute to a reduction in ocean trash, thereby protecting marine wildlife and preserving our oceans for future generations.
Adobe Illustrator for package design | Adobe Photoshop for mockups